Affiliated with the University at Albany’s Rockefeller College of Public Affairs and Policy, the Institute for Traffic Safety Management & Research (ITSMR) was established in 1978 to provide a link between the State University of New York and New York State government. The objective was to integrate academic expertise into state policy and program development. From its inception, ITSMR has played a key role in New York becoming a national leader in the development of legislative and programmatic countermeasures for major highway safety issues.